This teaching programm is meant to help students use their creative design thinking to identify future business opportunities in a 5 to 10 years timeframe.

To do so, the students have to have a clear understanding of the technological and sociocultural evolutions our society is facing and identify the most relevant trends which might lead to innovative product & services.

To help them in their tasks, the students do have marketing lessons and are backed up by business professionals giving them the needed insights for a good understanding of the business world they are working for.