Artengo & Inesis
Oxylane is a brand which sells worldwide sporting goods through its retail brand ‘Decathlon’
The group’s brands target specific sports and end-users.
Each of these brands have strong identities to fit the consumer’s functional and emotional needs.
To help create consistent brand experiences, tools have been set up helping to manage every brand touchpoint from corporate identity to product design language.
In 2004, the group decided to create a new Tennis brand & re-position its Golf brand Inesis.
Artengo had thus to be created from scratch and Inesis to be updated.
I have led these projects as a Brand Design Manager for Oxylane since 2004. I am now in charge of the Artengo design team.
More on that case later...
